Orange County's Fourth Estate
Diane Pinnick's Page
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Good observation! I last saw this in the early 1990s. PR/Marketing/Advertising is the first to be laid-off and the last to be hired back. (The hiring of FT PR people is a true indicator that the economy is doing better.) I predict, and I am just sta…
Obviously, I think this turbulent economy has taken its toll on all PR people. Clients are expecting more for less, especially when it comes to media relations. Unfortunately, with less advertising dollars being spent, causing less number of pages p…
Those who've gone over to the "dark side" -- PR, who want to know how best to work with PR people, or who want to know more about how to break into it or practice PR/marketing
I'm both a Writer and a PR/marketing person and I understand the marketing challenges and expenses involved. I would suggest checking out IWOSC--Independent Writers of Southern California--for advice & workshops on marketing it yourself. IWOSC has a…
PR people, myself included, are doing our best to keep up with the many changes in social media so we can offer them to our clients/bosses. Interestingly enough, many people in business that I've spoken to--especially over the age of 50--feel that i…
Lets start some conversation about PR on the dark side. How is the PR/marketing employment thriving or surviving in this new age of facebook/myspace/internet social networking? Are there more or less jobs in the advent of these new methods of PR?
Those who've gone over to the "dark side" -- PR, who want to know how best to work with PR people, or who want to know more about how to break into it or practice PR/marketing
Those who've gone over to the "dark side" -- PR, who want to know how best to work with PR people, or who want to know more about how to break into it or practice PR/marketing
Those who've gone over to the "dark side" -- PR, who want to know how best to work with PR people, or who want to know more about how to break into it or practice PR/marketing
Those who've gone over to the "dark side" -- PR, who want to know how best to work with PR people, or who want to know more about how to break into it or practice PR/marketing
Profile Information
- Name (First and last would be great, nickname if you must):
- Diane Pinnick
- Your media affiliation:
- Freelance writing and long-term, on-site PR/marketing
- Best media moment:
- Having a tough editor give me my first byline for a feature I submitted about a PR client. This led to my freelance writing for magazines and newspapers for the next 30 years.
- Worst media moment:
- Having my first LA Times travel piece pulled just before going to press.
- Journalist you most respect, and why:
- I had the privilege of working with both TV editor Aleene MacMinn and Pulitzer-Prize winning TV columnist Howard Rosenberg of the Los Angeles Times, who were my contacts when I was a TV publicist. They were fair, accurate, tireless, had a lyrical flair for writing and taught me a lot about good journalism.
- Favorite publication, website, or blog:
- I have to back the OC Register, my hometown paper.
- Advice you'd give to a college journalism student:
- Get the AP stylebook down pat and look for the uniqueness in your subject.
- Current project:
- Freelance writing and long-term, on-site PR/marketing
(Winner of 2008 Public Relations Society of America, OC Chapter, awards for media relations and special events)
Senior Writer and Marketing Communications Consultant
Areas of Expertise:
Journalism/Features
Web Writing
Newsletters
PR Writing/Press Kits
Print Collateral
Editing/Proofreading
Crisis PR
Media Relations
Press Tours
Project Management
Special Events
Strategic Planning
Awards:
• PROTOS Award for Media Relations, OC/Public Relations Society of America
• 2 Awards of Excellence for Special Events & Observances, OC/Public Relations Society of America
• Certificate of Excellence, Best Feature Story, Orange County Ad Federation
• Award for Promotion of Fund Raising Event, Corporation for Public Broadcasting
• Wild Card Award (internal communications/WEB), Community College PR Organization
Areas of Specialty:
Entertainment
Fine Arts
Hospitality/Tourism
Healthcare
Education
Consumer Products
Government
Newspaper/Magazine list includes entrepreneur profiles and biographies plus articles about law firms, entertainment, children, collectibles, gardening, tourism, travel, fashion, construction, restaurants, and wine.
Years in Industry:
20+ years
Education:
USC, Master of Professional Writing
CSU, Fullerton, B.A. Communications, PR Emphasis
California State University, Florence, Italy
Sample Client/Employer Listing:
Disneyland
EPCOT Center
Euro Disneyland
Queen Mary
Walt Disney Consumer Products
Walt Disney Classics Collection
Columbia Pictures TV
KNBC-TV
KOCE-TV
Disney Channel
Disneyland Hotel
Hilton Waterfront Beach Resort
Bowers Museum
Luckman Theatre & Fine Arts Gallery
Orange County Department of Education
Saddleback College
Governor's Office of Emergency Services
Fountain Valley Regional Hospital
Bergen Brunswig
City of Huntington Beach
Magazines: Orange Coast, OC Metro, Collectors’ Showcase, On Location, Forum Fifty, Color and Aroma, Rest, Disney News, Disney Channel
Newspapers: Sutton News Group (Newport Ensign, Irvine Today, Costa Mesa Today), Disney Times, Epcot Today
Ghost wrote Magic Kingdom Gardner columns that appeared in San Diego Union, Inland Valley Daily Bulletin, Ventura County Star
Wrote advertorials that appeared in OC and San Diego Business Journals
Editor: Senior Highlights Magazine, Free From Drugs (booklet for OC Dept. Ed.)
Co-author: EPCOT
Description of Services:
Diane is an award-winning writer/publicist, with degrees in both communications and professional writing. She excels in media relations and marketing and can produce, adapt and edit all of your writing needs—from Web pages and newsletters to press kits and feature stories.
As a results-driven professional, her efforts have garnered outstanding increases in positive publicity, membership, and sales for her clients.
Diane’s Employers Say it Best…
• “I recommend Diane for any position where writing and communication skills are the number one priority”…Jack Lindquist, Disneyland President
• She is a one-person operation, but her output would suggest that she has a hardworking and diligent staff. She is excellent!”…Dr. Clifford Harper, Dir. Harriet & Charles Luckman Fine Arts Complex
• “She knows her business and is a professional upon whom one can rely. She was poised, flexible and enthusiastic...It is with confidence that I recommend Ms. Turner”…Sunny Charla Asch, Assoc. Dir. Korean Cultural Foundation
• “She has demonstrated an outstanding ability in both her written and communicative abilities…with media on both a national and international basis…this is a firm recommendation”…Greg Albrecht, Manager of Publicity, Disneyland Resort
• “I found her to be extremely professional, effective, hardworking and talented…I highly recommend hiring her”…Ray Silver, Huntington Beach City Administrator
Contact:
dpcommunications@aol.com
Journalism/Features
Web Writing
Newsletters
PR Writing/Press Kits
Print Collateral
Editing/Proofreading
Crisis PR
Media Relations
Press Tours
Project Management
Special Events
Strategic Planning
Awards:
• PROTOS Award for Media Relations, OC/Public Relations Society of America
• 2 Awards of Excellence for Special Events & Observances, OC/Public Relations Society of America
• Certificate of Excellence, Best Feature Story, Orange County Ad Federation
• Award for Promotion of Fund Raising Event, Corporation for Public Broadcasting
• Wild Card Award (internal communications/WEB), Community College PR Organization
Areas of Specialty:
Entertainment
Fine Arts
Hospitality/Tourism
Healthcare
Education
Consumer Products
Government
Newspaper/Magazine list includes entrepreneur profiles and biographies plus articles about law firms, entertainment, children, collectibles, gardening, tourism, travel, fashion, construction, restaurants, and wine.
Years in Industry:
20+ years
Education:
USC, Master of Professional Writing
CSU, Fullerton, B.A. Communications, PR Emphasis
California State University, Florence, Italy
Sample Client/Employer Listing:
Disneyland
EPCOT Center
Euro Disneyland
Queen Mary
Walt Disney Consumer Products
Walt Disney Classics Collection
Columbia Pictures TV
KNBC-TV
KOCE-TV
Disney Channel
Disneyland Hotel
Hilton Waterfront Beach Resort
Bowers Museum
Luckman Theatre & Fine Arts Gallery
Orange County Department of Education
Saddleback College
Governor's Office of Emergency Services
Fountain Valley Regional Hospital
Bergen Brunswig
City of Huntington Beach
Magazines: Orange Coast, OC Metro, Collectors’ Showcase, On Location, Forum Fifty, Color and Aroma, Rest, Disney News, Disney Channel
Newspapers: Sutton News Group (Newport Ensign, Irvine Today, Costa Mesa Today), Disney Times, Epcot Today
Ghost wrote Magic Kingdom Gardner columns that appeared in San Diego Union, Inland Valley Daily Bulletin, Ventura County Star
Wrote advertorials that appeared in OC and San Diego Business Journals
Editor: Senior Highlights Magazine, Free From Drugs (booklet for OC Dept. Ed.)
Co-author: EPCOT
Description of Services:
Diane is an award-winning writer/publicist, with degrees in both communications and professional writing. She excels in media relations and marketing and can produce, adapt and edit all of your writing needs—from Web pages and newsletters to press kits and feature stories.
As a results-driven professional, her efforts have garnered outstanding increases in positive publicity, membership, and sales for her clients.
Diane’s Employers Say it Best…
• “I recommend Diane for any position where writing and communication skills are the number one priority”…Jack Lindquist, Disneyland President
• She is a one-person operation, but her output would suggest that she has a hardworking and diligent staff. She is excellent!”…Dr. Clifford Harper, Dir. Harriet & Charles Luckman Fine Arts Complex
• “She knows her business and is a professional upon whom one can rely. She was poised, flexible and enthusiastic...It is with confidence that I recommend Ms. Turner”…Sunny Charla Asch, Assoc. Dir. Korean Cultural Foundation
• “She has demonstrated an outstanding ability in both her written and communicative abilities…with media on both a national and international basis…this is a firm recommendation”…Greg Albrecht, Manager of Publicity, Disneyland Resort
• “I found her to be extremely professional, effective, hardworking and talented…I highly recommend hiring her”…Ray Silver, Huntington Beach City Administrator
Contact:
dpcommunications@aol.com
Comment Wall (1 comment)
- At 4:00pm on October 28, 2009,
Kimberly Porrazzo said…
- Diane - I think this is GREAT! The organization is supported so strongly by the "dark side" that it makes sense for you to have created this. Good luck!
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